Petit Loulou in the Media | Press & Interviews

Handmade Wooden Toys and Plushies: Charente's Own Christmas Elves 

Charente Libre · December 9, 2025

As the holiday season approaches, Charente Libre visits my workshop in Fléac to discover the world of Petit Loulou, my journey from 3D animation to textile design, and my DIY sewing kits.

Article by Amandine Cognard.

Read the article and watch the video (in French)  →

How I Grew My Toy Brand Through Blogging 

Handmade Seller Magazine · 1er octobre 2018

In this article written for the American magazine Handmade Seller, I share my journey from 3D animation to founding Petit Loulou, my sources of inspiration, and my experience building a textile design brand.

Article by Mathilde Fabry.

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Entrepreneur Spotlight: Mathilde Fabry, Founder of Petit Loulou 

British Columbia Economic Development Society (SDE) · March 12, 2018

In this interview, I reflect on the growth of Petit Loulou in Canada, the challenges of running a handmade business, my plans for expansion, and the importance of professional guidance in developing my company.

Interview conducted by the British Columbia Economic Development Society.

Read the article (in French) →

Francophone women entrepreneurs boost each other across British Columbia 

Government of Canada · March 8, 2018

In this video feature highlighting Francophone women entrepreneurs in Canada, I share my experience with the British Columbia Economic Development Society (SDE) and my commitment to sharing knowledge, particularly through an Etsy workshop designed to help fellow artisans develop their businesses.

Video feature - Femmes d'affaires en mouvement (Women in Business) program.

Read the article and watch the video →

 自己縫製小怪獸 - 今個萬聖節最可愛 - Sew Your Own Little Monster for Halloween! 

Ming Pao (明報) · October 29, 2017

To celebrate Halloween, the Chinese-language newspaper Ming Pao in Vancouver dedicated a full page to Petit Loulou's little monsters. The article explores my creative journey, introduces my DIY sewing kits, and features a step-by-step illustrated tutorial showing readers how to make their own little monster.

Article in Traditional Chinese - author unknown.

Read the article (in Chinese) →

 “Why Vancouver” Featuring Mathilde from Petit LouLou 

L’Atelier Vancouver · 11 novembre 2016

In this interview featuring Vancouver's creative entrepreneurs, I share my experience of living in Canada, my entrepreneurial journey with Petit Loulou, and the importance of community support and professional connections in growing my business.

Interview publiée par Lucy, L’Atelier Vancouver.

Read the interview →

Tiny Trends

Glamour UK · Janvier 2016

A Petit Loulou hedgehog featured in Tiny Trends, a section of the British edition of Glamour magazine showcasing a selection of products and accessories for little ones.

Editorial feature - auteur non identifié.

View the magazine feature →

 Petit Loulou Baby Toys 

Westcoast Baby Guide · 2015–2016 Edition

The Canadian baby and parenting guide featured Petit Loulou creations in its selection of baby products, highlighting their soft fabrics, vibrant colours, and customisation options.

Editorial feature - author not credited.

View the magazine feature →

Découvrez les créations en couture de Petit Loulou à Vancouver ! 

CréaPassions · April 8,2015

In this feature about the early days of Petit Loulou in Canada, I share my journey from 3D animation to textile design, my first plush creations, and my love of bright colours, rounded shapes, and experimenting with different materials and techniques.

Article by Emmanuelle Prot.

Read the article (in French) →