Welcome to the world of Petit Loulou!

Welcome to the world of Petit Loulou, where every plush toy is much more than just an object: it’s a unique creation, full of tenderness, softness, and personality, lovingly crafted with care and passion in my workshop based in Angoulême, Charente.

Who is behind Petit Loulou?

It’s me, Mathilde Fabry! Before dedicating myself fully to Petit Loulou, I worked for over 10 years as a 3D animator on feature films and TV shows in France and Canada. This enriching and exciting experience in the world of animation fuels my imagination and inspires me to give each of my plushie a unique personality.

My love for creating "physical" characters actually began while I was working on Cloudy with a Chance of Meatballs 2. In my spare time, I started making needle-felted characters from the movie like this Sasquash, then created my own designed and decided to learn how to sew to make my own plushies. Petit Loulou was born!

When I’m not making plushies, I love crafting with my son, playing board games with my family, or cooking and baking!

Close up of hands sewing a plush toy, in the background you can see a wooden signs that reads "petit Loulou"

Petit Loulou story

Petit Loulou was born in 2015 in Vancouver, Canada, driven by the desire to create different plushies with a personality. After a few years in Vancouver and then Montreal, my journey ultimately brought me to France, where I set up my workshop in Angoulême. This international path has shaped my identity and allowed me to infuse my creations with a unique, cosmopolitan touch.

Since the beginning, I’ve had one simple goal: to create high-quality plush toys that bring softness and a touch of magic to everyone who holds them. Each creation is carefully designed to combine quality, durability, and a design that tells a story. From the first sketch to the final stitch, every detail is the result of meticulous work and a genuine love for my craft.

3 plush toys. A cat with a big sunflower, a deer with antlers covered with flowers and leaves, a tiny plush tiny sleeping plushie in a big flower

What’s next for Petit Loulou?

With my return to Europe, I have the opportunity to rethink and improve how I design my plushies and source my materials. My goal is to develop a line of eco-friendly plushies by selecting sustainable materials, ethical manufacturing processes, and optimizing each stage of production to reduce the environmental footprint. Of course, I also make sure to strictly adhere to European safety standards, ensuring that my plushies are both safe and responsible. You can follow all the progress of this project on my blog.

In parallel, I’m working on an exciting new project: books based on the world of my collectible plush toys. These books will tell the adventures of my characters and allow you to dive even deeper into the world of Petit Loulou!